Group Created with Sketch.
Volume 7 No. 83
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Digital Marketing Agency Mailman Announces Strategic Partnership With Weibo Sports

Shanghai-based digital marketing agency Mailman announced a strategic partnership with Weibo Sports to deliver the next generation of technology in China’s digital sports market. Mailman’s new sports marketing platform, Mailman Pro, will give global organizations, leagues, clubs, athletes and brands more insight and data about their fans in China and allow them to grow their fanbases. Mailman will have access to Weibo Sports' exclusive data and information to allow its clients and subscribers to obtain more in-depth data about their fans. Access to data on fans is becoming more important to understanding sports fans in China, in particular the millennials and generation-Z. The partnership consists of three main pillars: content promotion, commercial promotion and data insight. It will give Mailman an opportunity to leverage the resources provided by Weibo Sports. Mailman Pro will be available via subscription on a monthly or yearly basis (Mailman).