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SBD Global/December 7, 2017/Marketing and Sponsorship

French Cycling Team FDJ To Be Named Groupama-FDJ After Sponsorship Agreement

French cycling team FDJ will be called Groupama-FDJ next season after signing a sponsorship agreement with the insurance company, according to Gilles Simon of L’ÉQUIPE. The deal is for three years and “sees the team’s budget increase by 30%” to between €...

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