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Marketing and Sponsorship

French Cycling Team FDJ To Be Named Groupama-FDJ After Sponsorship Agreement

French cycling team FDJ will be called Groupama-FDJ next season after signing a sponsorship agreement with the insurance company, according to Gilles Simon of L’ÉQUIPE. The deal is for three years and “sees the team’s budget increase by 30%” to between €16M ($19M) and €20M ($22.4M). Team Sporting Dir Marc Madiot said, “The team will now have the means to be stronger and more competitive.” The increased budget will “allow for the creation of a reserve team as well,” which will compete in the third-tier professional cycling tour (L’ÉQUIPE, 12/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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