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SBD Global/December 6, 2017/Marketing and Sponsorship

Marketing Execs Address Whether Sponsors Should Avoid 2018 World Cup

With FIFA's reputation "in tatters" and "mounting concerns over hooliganism in the host country," brands could consider avoiding the 2018 World Cup, according to Alex Brownsell of CAMPAIGN LIVE. FIFA has been "mired in a succession of corruption scandals around the bidding to host tou...

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