Paris 2024, L.A. 2028 Discuss Joint Sponsorship Plans With IOC

Detailed discussions are beginning between Paris 2024 and L.A. 2028 to "consider the feasibility of collaboration on areas including sponsorship and procurement," according to Nick Butler of INSIDE THE GAMES. The talks will be mediated by the IOC. IOC Olympic Games Exec Dir Christophe Dubi said, "There are several areas for collaboration. We’re talking transportation, technologies, ceremonies, energy. ... there are endless opportunities." Dubi claimed that, because many contracts with suppliers for the Olympics are agreed through sponsorship deals, "any procurement collaboration would also be likely to involve a marketing and commercial relationship." There are many factors "which add to the complexity," though, including whether the two organizing committees "agree on a common company and if it proves more financially beneficial to do so" (INSIDE THE GAMES, 12/1).