Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

NBA Philadelphia 76ers Sign Australian Meat Pie Brand Four'N Twenty

NBA Philadelphia 76ers rookie Ben Simmons "is part of a push to convince Americans to eat Aussie meat pies," according to Peter Rolfe of the HERALD SUN. Four'N Twenty "netted a deal" with the 76ers and will use Simmons' "star status in the world’s most popular basketball league to try and crack" the U.S. market. Aussie pies will be sold alongside hot dogs, popcorn and peanuts for the first time. Philadelphia coach Brett Brown said that he would "like to bring the team to Melbourne to play an NBA game." Brown, who spent 17 years in Australia and coached the national team, said that Simmons playing in the first NBA game on Australian soil "would be a win for Melbourne." Brown predicted Americans would fall in love with pies, with "the market there to penetrate." He said, "It’s such a part of the Australian culture. What the hot dog is to America, the meat pie is to Australia." Pies were advertised at 76ers home games for the first time over the weekend and Four’N Twenty CEO Paul Hitchcock said that the three-year deal was "just a first step." He said, "Four'N Twenty would love to help fulfill Ben Simmons and other Australian basketball fans' dream to have an NBA game in Australia" (HERALD SUN, 11/20). In Philadelphia, John George reported the deal was signed by the Sixers and Patties Foods, an Australian company that makes the Four'N Twenty pies. Beef pies -- "premium beef spiked with a gravy in a flaky pastry shell -- are the best-selling sports concession item in Australia." Last year, 21 million Four’N Twenty beef pies, pasties and sausage rolls were sold worldwide and Four'N Twenty has the "largest market share" of the frozen beef pie industry at 22%. The deal is Four’N Twenty’s first sponsorship of a professional sports team in the U.S. Sixers President Chris Heck said, "We love the idea of helping a strong Australian brand like Four’N Twenty enter the U.S. market. This is a fun, authentic partnership that allows both of our brands to reach new markets." Financial terms of the deal "are being kept confidential" (PHILADELPHIA BUSINESS JOURNAL, 11/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/21/Marketing-and-Sponsorship/Philadelphia-76ers-FourN-Twenty.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/21/Marketing-and-Sponsorship/Philadelphia-76ers-FourN-Twenty.aspx

CLOSE