Marketplace Roundup: Adidas 'Would Have A Problem' If FIFA Is Guilty, CEO Says
Adidas, a "long-standing" sponsor of FIFA, "would have a problem" with the global football body if it was found to have broken the law by a U.S. investigation into bribery, CEO Kasper Rørsted told German newpaper Bild. Rørsted: "We expect from our partners that they abide by the laws. If a partner is convicted, we have a problem with that. We then have to solve that." Adidas' contract with FIFA runs until '30 (REUTERS, 11/19).
Premier League side Brighton & Hove Albion announced a partnership with TR Fastenings for the '17-18 season. The Sussex-based manufacturer will see its branding featured on LED boards around the club's Falmer stadium. Financial terms of the deal have not been disclosed (SOCCEREX, 11/17).
Serie A side AC Milan "entered into a one-year strategic partnership" with sport and outdoor technology brand Nilox. The Italian-based manufacturer becomes the club's new official electric mobility partner. It will have a strong brand presence through pitchside LED boards at the side's San Siro stadium, as well as its digital and social media platforms (SOCCEREX, 11/17).
La Liga side Real Betis signed a cooperation agreement with UNICEF "to carry out health, nutrition and education programs in developing countries." The club will offer financial and image support for actions carried out by the non-profit organization "focused on child vulnerability" (SOCCEREX, 11/17).
Arsenal signed an agreement with digital money transfer business WorldRemit to become its first official online money transfer partner. WorldRemit will work with first-team players to create unique content to engage fans. In addition, exclusive events and experiences will be offered to WorldRemit customers (Arsenal).
Serie A side AS Roma named Volvo its official car partner in a three-year deal. Volvo Car "will make a fleet of 40 cars available" to the club. In addition, the brand will be featured around the Stadio Olimpico on matchdays (THE DRUM, 11/16).
Formula E appointed CSM Sport & Entertainment "to handle global and local PR." It will be responsible for delivering sport and lifestyle media coverage in key markets including the U.K., the U.S., Germany, France, Italy and Brazil. The project will be led by CSM Communications Dir Paul Garbett (PR WEEK, 11/17).