Olympic Notes: Toyota Kicking Off Olympic 'Start Your Impossible' Campaign
Toyota selected 14 new athletes to lead its global Olympics campaign in the U.S., joining five previously chosen ambassadors to help the automaker begin to expand its reputation beyond cars. The athletes will play a role in “Start Your Impossible,” a campaign running in 40 markets that will connect their stories of overcoming odds to Toyota’s products that help people become more mobile and independent. This is the company’s first campaign to not focus on cars (Ben Fischer, Staff Writer).
The Korea Employers Federation said that South Korea's business associations will fully cooperate with the PyeongChang Olympics organizers to "make the global sports event a success." In a meeting with officials from the PyeongChang Organizing Committee, execs from the country's six major business lobby groups "vowed they will sponsor promotional events for the winter sports games, buy tickets for their employees and provide other residential facilities" (YONHAP, 11/16).
South Korea Vice Sports Minister Roh Tae-kang said Thursday that the country is ready to provide "strong and effective" doping controls at the 2018 PyeongChang Winter Games. Roh said at the WADA Foundation's board meeting in Seoul that the South Korean government, PyeongChang 2018 organizers and anti-doping authorities are "in close coordination to come up with the best anti-doping programs for the upcoming Winter Games" (YONHAP, 11/16).