ATP Expands Partnership With Amazon Prime Video In U.K., U.S.
ATP and ATP Media announced two deals with Amazon Prime Video -- live and on-demand distribution rights to the ATP World Tour in the U.K. and Ireland, and the availability of Tennis TV on Amazon Channels in the U.S. Amazon Prime members in the U.K. and Ireland will have access to 37 ATP World Tour events on Amazon Prime Video from '19-23. Amazon will have exclusivity, outside of Tennis TV, to all ATP World Tour Masters 1000s, 12 of each of the 500s and 250s, and the Next Gen ATP Finals. Amazon will also become the ATP's exclusive third-party pay-TV partner for the season-ending ATP Finals at The O2 in London, the Queen's Club Championships and the Eastbourne Int'l, with the latter two starting in '18. In addition to live coverage, Prime members will have on-demand access to completed matches, highlights, tournament review shows, press conferences and additional original content. Tennis TV, ATP Media's direct-to-consumer streaming service, offers subscriptions via Amazon Channels for Prime members in the U.S. on a non-exclusive basis starting in '18 (ATP).