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Volume 7 No. 49
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Barcelona Releases Study Of Its Brand, Says It Is Most-Followed Club In Seven Markets

Barcelona announced on Thursday the results of a brand study by research firm Kantar Millward Brown. The study, which was carried out in September, looked at 10 markets: the U.S., Catalonia, Spain, China, Turkey, Brazil, Mexico, India, Japan and Indonesia. Kantar Millward Brown concluded that Barcelona's brand is not only the most followed in world football, it is also among the world’s best-known sports brands. The club's appeal among women is growing, as the study found that 40% of the team's followers are women, including 42% in China, 44% in India and 40% in Turkey (Barcelona).

TOP OF THE LIST: In Madrid, Ramiro Aldunate reported Barcelona spokesperson Josep Vives said, "Barcelona is the most followed and most loved club in the world." According to the study, Barcelona is the most-followed football team in the U.S., China, Japan, Brazil, Turkey and Mexico. In India and Indonesia, Barcelona occupies second place (MARCA, 11/16).

LANDING SPOT: In Barcelona, Joan Poquí reported the Barcelona women's team that will compete in the U.S. "is expected to make its debut in '19." The National Women's Soccer League team will reportedly be located in California, with San José being ruled out. Santa Monica "is likely to be where the team is based" (MUNDO DEPORTIVO, 11/16).