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Volume 6 No. 213
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Atlético Madrid Signs New Three-Year, $53M Deal With Shirt Sponsor Plus500

Atlético Madrid signed a three-year, €45M ($53M) deal with its current shirt sponsor, trading platform Plus500, according to Oliver Gill of CITY A.M. The deal will start during the '18-19 season. Plus500's current deal with Atlético began in Jan. '15. Plus500 will not only be the club's main shirt sponsor. It will also be featured on the team's training jerseys and at its new Wanda Metropolitano stadium (CITY A.M., 11/16).

UPPING THE ANTE: MARCA reported Atlético's previous deal with Plus500 was worth €10.5M per season, while the new deal will be worth €15M ($17.7M) annually. Atlético CEO Miguel Ángel Gil said, "We believe that this agreement has proven itself and it supports our growth and progress. We hope to continue our journey with them in our new home" (MARCA, 11/16).

FRESH INVESTMENT: In Madrid, Alberto Lambea reported "until now," Israeli businessman Idan Ofer's family's only connection to football was Sammy Ofer Stadium, the home of Israeli side Maccabi Haifa. The stadium is named after Idan's father, Sammy, who contributed $20M to the stadium's construction. Idan reportedly agreed to purchase a 15% stake in Atlético earlier this week. His investment in the club will see Atlético carry out a capital increase of €50M ($59M), plus €50M more in sponsorship. The Ofer family "can be considered the richest family in Israel." Idan will invest in the club through his Quantum Pacific conglomerate (EL MUNDO, 11/16).