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Marketing and Sponsorship

A-League Side Brisbane Roar Taking Legal Action Against Former Managing Director

A-League side Brisbane Roar will take legal action against former Managing Dir Mark Kingsman "over alleged unpaid sponsorship money," according to Marco Monteverde of the Brisbane COURIER-MAIL. However, Kingsman will counter by taking the club to court over A$100,000 ($75,880) he says "he is owed." The Roar announced Luxury Paints was returning to the club as a platinum partner and back-of-shirt sponsor. Since the start of the season, East Coast Car Rentals, the company run by Kingsman, "has been the sponsor on back of the club’s jersey." That arrangement was "seemingly always on borrowed time after Kingsman was sacked" on Oct. 16. Current Roar Managing Dir David Pourre said, "Brisbane Roar has ceased its sponsorship with East Coast Car Rentals immediately." It is understood the club will "chase" A$100,000 worth of sponsorship from East Coast Car Rentals. But Kingsman is "claiming to be owed the same amount, which includes his termination pay." He said that "as far as he was concerned, East Coast Car Rentals sponsorship agreement ended the day he was sacked by the club." The Luxury Paints partnership deal -- which includes back-of-shirt sponsorship of the Roar's W-League team -- is "cemented until the end of the season and is likely to extend for a further two years" (COURIER-MAIL, 11/15).

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