Menu
Marketing and Sponsorship

Sergio García Surprises Golf World By Leaving TaylorMade, Could Sign With Callaway

Sergio García admitted a parting with TaylorMade equipment was "not solely of his own volition," with the 2017 Masters champion "hinting riches bestowed on other players impacted on contract negotiations," according to Ewan Murray of the London GUARDIAN. García will use Callaway clubs in this week’s DP World Tour Championship, "with a formal agreement between the parties imminent." The golf world "reacted with surprise" to news that García, "fresh from a maiden major success and after 15 years as a TaylorMade player," was on the lookout for a new brand. TaylorMade separated from its parent company, adidas, in May. Around the same time, Rory McIlroy signed a 10-year TaylorMade contract, worth a potential $100M. García said, "It wasn't only my decision. Obviously I spent 15 years with TaylorMade but unfortunately things come to an end." Pressed on the reasons for the split, García added, "I guess all companies change and the politics with TaylorMade have changed after leaving adidas. We couldn’t come to an agreement." Asked if he signed with Callaway, García said, “Not yet. But obviously at the moment it’s the company that’s in front of the other ones. I would say the most difficult thing to fit into your game would be the golf ball, when you have played with one for quite a while. With what we have been testing, the numbers have been really good with the balls that Callaway has brought to me" (GUARDIAN, 11/14).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/15/Marketing-and-Sponsorship/Sergio-Garcia-TaylorMade.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/15/Marketing-and-Sponsorship/Sergio-Garcia-TaylorMade.aspx

CLOSE