Musician Jake Bugg Sponsoring League Two Side Notts County Throughout November
Musician and League Two side Notts County fan Jake Bugg "might never experience the thrill of having his name on the back of a Magpies shirt," but for the month of November, it is featured "proudly" on the front, according to the BBC. The 23-year-old has been "spreading the message about his boyhood team around the world since becoming a worldwide star," and now his name adorns the players' shirts as part of a sponsorship deal. He signed a deal with Notts in June as one of 10 month-long kit sponsors for the '17-18 season. Bugg said, "It's amazing, to see your team out there playing nice football is great. For them to do it with your name on the front is even better." Having watched from the stands at Meadow Lane in his youth, Bugg "has been able to put his fame and finance to good use in support of the club." However, there is "no appetite to go further than sponsorship at this stage of his life." Bugg: "I saw an article about the club wanting to attract investors and sponsors, it seemed like a no-brainer" (BBC, 11/13).