Marketplace Roundup: Queens Park Rangers, Ashville Aggregates Agree To Deal
League Championship side Queens Park Rangers agreed to a back-of-shirt sponsorship deal with Ashville Aggregates and Ashville Concrete. The two-year deal will see Ashville Aggregates/Concrete displayed on the back of the club's home, away and third shirts during the remainder of this season as well as the '18-19 campaign (QPR).
Cricket Australia announced the renewal of a partnership between global kid's entertainment brand Nickelodeon and the Big Bash League. The one-year extension will include a range of new gameday activities and digital promotions throughout the BBL season. Nickelodoen will also bring free family entertainment to the opening weekend of the Women's BBL (CA).
Brasileiro side Atlético Paranaense signed a commercial agreement with retailer Havan. The Brazilian department store will be Paranaense's sleeve sponsor until the end of the '18 season. It will also "have a spot on the playing and coaching staff's training kits." Financial terms of the deal have not been released (SOCCEREX, 11/14).
Bundesliga side VfL Wolfsburg announced a strategic partnership with Beijing Sports University. The collaboration, which begins from the start of '18, will see the two parties "work closely together on youth development at the Chinese university." Wolfsburg will lend a technical director to the Chinese Football College at BSU as well as two coaches for the university's men's and women's teams (SOCCEREX, 11/14).
Licensing company Football DataCo secured an integrity partnership with Genius Sports and Perform Group. The agreement will enable professional league and cup competitions in England and Scotland to "benefit from two bet monitoring systems, allowing them to identify unusual patterns in global betting markets for over 5,000 matches per season." The technology will monitor odds movements across 14 different competitions (IGAMING BUSINESS, 11/14).
The ATP and Rolex announced a multi-year extension of their partnership. Rolex will continue as the official timekeeper of the ATP World Tour as well as the season-ending ATP Finals through '20 (ATP).
Health firm Randox Health agreed to a three-year deal to sponsor the Becher Chase at Aintree Racecourse starting next month. The Northern Ireland-based company already backs the Grand National and "will now sponsor the 3m2f event" (LIVERPOOL ECHO, 11/14).
The FA announced an agreement with professional services company Cognizant, which will support the governing body's new digital engagement program. Cognizant will become the official digital transformation partner of the FA Cup, the official digital transformation partner of Club Wembley and the FA's official digital partner (FA).
Ligue 1 side Girondins de Bordeaux announced Fiat Tipo as its jersey sponsor for the Coupe de la Ligue. The company will provide the club with a fleet of cars and have its logo featured on the front of Bordeaux’s shirt throughout the competition (SPORTBUZZ BUSINESS, 11/14).
Ligue 1 side Olympique Lyonnais signed a partnership with travel app Waze to help fans with travel plans to the Groupama Stadium. The app will provide information about traffic, car access and parking locations at the club’s home (SPORTBUZZ BUSINESS, 11/13).