Indian Super League Renews Sponsorship Deal With DHL

The Indian Super League announced the renewal of its partnership with DHL, according to the HINDU BUSINESS LINE. It marks the company’s third year as the ISL's associate sponsor. This season, ISL has "grown to 95 matches from last year's 65," and will be played over the course of five months. DHL will be the official match ball partner for all games. It will also award the "DHL Winning Pass" to the player with the highest number of assists in each game, as well as for the entire season. The company said that it will unveil a 360-degree interactive brand campaign "specifically created" for this season. The campaign has the potential to be seen by 215 million TV viewers and 1.5 million in-stadia spectators (HINDU BUSINESS LINE, 11/13). INSIDE WORLD FOOTBALL's Mark Baber reported no value was given for the sponsorship. As well as supporting the ISL, DHL has interests in other football clubs and tournaments, "notably as sponsor" of ManU, Bayern Munich and the Copa Libertadores (INSIDE WORLD FOOTBALL, 11/14).