Cricket Australia Names BeIN Media Group Its Broadcast, Digital Partner For MENA
Cricket Australia named beIN Media Group its broadcast and digital partner for the Middle East and North Africa. BeIN Media Group acquired the exclusive media rights for all men’s int'l matches played in Australia, including the Ashes Test Series which commences on Nov. 23. The six-year deal will cover multiple Indian tours and visits by Pakistan, South Africa and the '21-22 Ashes. BeIN also acquired the media rights for women’s int'l cricket played in Australia, including the current Women’s Ashes Series, along with the Big Bash League and the Women's BBL. The media group will have access to CA's original programming from its newly-created CA Productions team. BeIN will broadcast Australian cricket through a multi-platform network to more than 20 countries, including the UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Lebanon, Iran, Iraq, Egypt and Morocco (CA).