Menu
Marketing and Sponsorship

Cricket South Africa Lands Sponsors On Strength Of Its 'Star Attractions'

Cricket South Africa "should be grateful" to its players, who "remain a very attractive option for brands," according to Stuart Hess of IOL. Courier company Ram came on board at the 11th hour. CSA acting CEO Thabang Moroe said that this is "indicative of the star attractions that exist in South African cricket." Ram "ignored the current controversy clouding CSA" in the wake of its failure to launch the T20 Global League to re-establish the RamSlam. On top of that, Ram’s name "was on the competition two seasons back when the tournament was enmeshed in a match-fixing scandal." Brands do not "like drama such as that," but Ram has "diplomatically chosen to look past" it. Ram is putting its name back in South African cricket because of players like AB de Villiers, Kagiso Rabada, Quinton de Kock, Hashim Amla and Temba Bavuma (IOL, 11/9). BUSINESS DAY's Telford Vice reported the T20 Challenge "is not nearly as big a deal" as the aborted T20 Global League it will replace, but for the sponsors it is "perfect." Ram Exec Chair David Lazarus said, "We were told the new format would be an international event and would warrant more sponsorship and more money and we couldn’t afford it. As a domestic tournament it's perfect for us." A domestic tournament "is what the T20 Challenge‚ which starts on Friday‚ will be" in the wake of the T20 Global League "being halted in its tracks" (BUSINESS DAY, 11/9).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/10/Marketing-and-Sponsorship/Cricket-SA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/10/Marketing-and-Sponsorship/Cricket-SA.aspx

CLOSE