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Marketing and Sponsorship

Marketplace Roundup: AFL Side West Coast Eagles Partners With ISC

Australian Football League side West Coast Eagles announced sports apparel brand ISC will become its on-field apparel partner. The company will join the Eagles in '18, when the club moves to Perth Stadium (West Coast Eagles).

In a "surprise move," Delhi Half Marathon title sponsor Airtel on Monday hinted that it "may have to stop associating with the event from next year" if the "authorities" refuse to address the issue of air pollution in the city. The Indian Medical Association called for the cancellation of the Nov. 19 race, citing "high levels of air pollution in Delhi." Event organizer Procam Int'l responded by terming it "shortsighted" and said that it has the support of int'l athletes (PTI, 11/6).

Specialist football provider PlayFootball continued its mission to get more people playing more football by signing a five-year partnership with female-first coaching brand She Can Play as part of its girls football strategy. She Can Play, which was established by former professional Kat Clifton, shares PlayFootball's mission to drive participation in the game (She Can Play).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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