Pringles To Sponsor ESL One Hamburg In Brand's First Foray Into Esports
Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event for the snack brand." Pringles will have its "own gaming area" at the Hamburg tournament, a presence at the team hotel and a "small public viewing area." The brand is supported by agency Jung von Matt/sports, which has "already brought several non-endemics into esports," such as Vodafone Germany and Dr. Pepper Germany. ESL One Hamburg will take place in the city’s Barclaycard Arena from Oct. 28-29 (ESPORTS OBSERVER, 10/20).