Marketing and Sponsorship

Chinese Water Brand Ganten Expands Global Reach With Australian Open Deal

10.23.2017

Chinese mineral water brand Ganten continued an "obvious change in its spending patterns" after securing a five-year deal with the Australian Open, according to ASIA SPONSORSHIP NEWS. Financial terms of the deal have yet to be disclosed. Ganten is "gunning" for marquee int'l sporting deals this year. In June, it "scored a three-year global partnership" deal with Juventus. It also has deals with the ATP Shanghai Masters and the WTA China Open. These acquisitions "now put it as the second largest sponsor for its category" (17.1%, $28.3M) in the Asian Sponsorship market "since Q115." While it maintains two "key domestic sports partnerships" -- China Super League and the China Basketball League -- it "pulled the plug" on several other Chinese platforms such as the Beijing Birds Nest Half Marathon and the FIBA Asian Cup (ASIA SPONSORSHIP NEWS, 10/19).

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