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Volume 7 No. 105
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Marketplace Roundup: UEFA Announces Global Deal With Booking.com

UEFA and Booking.com announced a four-year global partnership for all UEFA national team football competitions from '18-22. Booking.com will be the official accommodation and attractions booking partner for all events, including Euro 2020. With ten competitions and more than 500 matches over the four years, this includes a range of over 1.4 million unique places to suit fans' accommodation needs (UEFA). 

Lagardère Plus, the new global partnership marketing agency of Lagardère Sports & Entertainment, acquired London-based creative agency Brave. The acquisition expands Lagardère Plus' capabilities and enhances the creative and consulting services it provides to current and prospective clients globally (Lagardère Plus). 

Chelsea announced a new and exclusive partnership with Sony Music. Chelsea players will have input in a Sony Music playlist for supporters (Chelsea). 

French biathlon world champion Martin Fourcade signed a two-year partnership with cheese brand Entremont. The Olympian will promote the brand via social media, where he has more than 412,000 fans on Facebook, 228,000 on Instagram and 211,000 on Twitter (SPORTBUZZ BUSINESS, 10/19).