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SBD Global/October 20, 2017/Marketing and Sponsorship

Coca-Cola, Adobe Crowdsourcing Design Ideas For 2020 Olympic Games

The Tokyo 2020 Olympics might be two years away, but Coca-Cola is "already making a marketing play," according to Ilyse Liffreing of DIGIDAY. On Wednesday, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called "Coke x Adobe x You," in which Coca-Cola is "ca...

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