Big Bash League Side Hobart Hurricanes Sign Tassal To Two-Year Sponsorship Deal
Big Bash League side Hobart Hurricanes announced the biggest sponsorship agreement in the organization's history, joining forces with Tassal for the next two seasons in a partnership that is centered on health, high performance and the community. Tassal will be a co-major partner of the Hurricanes and official partner of the Hurricanes Women's BBL side and Cricket Tasmania. Cricket Tasmania CEO Nick Cummins said, "We have 43,000 participants across the state who play cricket and over 70,000 fans packed our stadium last season to watch the Hurricanes play. This partnership will highlight the role of sport and health and wellbeing to all our fans and our current and future cricketers" (Hobart Hurricanes). The Sydney MERCURY reported the Hurricanes are hoping the partnership will "set the club up for not only the short term in the BBL, but to teach the next generation of cricketers." The Hurricanes' high-performance staff will provide Tassal staff with training on resilience and leadership, "while the players will learn different methods of cooking salmon" (MERCURY, 10/18).