Volvo Ocean Race, Sunset+Vine Announce Broadcast Partners
The Volvo Ocean Race and global distribution agency Sunset+Vine announced their initial list of broadcast partners in advance of this year's race, which starts on Sunday. Twitter, Facebook, Apple and Samsung will provide race content, while Spain (TVE/Teledeporte), Portugal (RTP), Brazil (TV Brasil), France (Sport+), South Africa (SuperSport), Australia (Fox Sports), New Zealand (Sky NZ), the U.K. (Sky Sports) and the Netherlands (NOS) all feature national channels or premier sports broadcasters covering the nine-month race. Other int'l broadcasters include J-Sport (Japan), Sport TV (Turkey), TG4 (Ireland) and TV3 Sport (Sweden). On the digital side, Sunset+Vine delivered partnerships for the race with platforms such as Sina.com (China), Twitter, Tencent (China), Aftonbladet Sport (Sweden), Samsung (Asia) and OutsideTV.com (U.S.) to bring the race's content to smartphones, desktops and tablets. The TV programming will consist of a one-hour race preview, nine 30-minute leg summary shows and a one-hour race review in Aug. '18 for seven hours of TV coverage (Volvo Ocean Race).