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Volume 7 No. 110
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BT Will Run Infinity Lab Competition Focused On Sports Fan Engagement

BT is "seeking entrepreneurs and start-ups to help it innovate around fan engagement and bringing viewers closer to the action during its sports coverage," according to Matthew Chapman of CAMPAIGN LIVE. The telecom is "running a BT Infinity Lab competition to find ideas," and the winner will be trialed on BT Sport and "could partner with BT on further ideas, original tech and the overall TV viewing experience." It represents the second time BT Sport has run the BT Infinity Lab competition. The previous winner, crowd-sourced video app Seenit, "plays a recurring role on BT Sport's Premier League Tonight Show." The next winner will also receive a six-month membership at flexible workspace company TechHub. Entries are "encouraged to focus on disrupting traditional broadcast approaches by capturing in-venue experiences, encouraging interaction between sports fans, making live sports more accessible for impaired viewers, or implementing new technologies such as virtual reality" (CAMPAIGN LIVE, 10/18).