Australian Football League side Brisbane Lions is "looking at another massive annual loss after being struck by the collapse of a major commercial partner for the second year in a row," according to Andrew Hamilton of the Brisbane COURIER-MAIL. Camperdown Dairy Int'l was placed into administration in July after an A$83M ($65M) collapse. Camperdown Dairy Int'l "paid the first year of a three-year deal last year" but has not made a payment this year. The team is understood to be trying to recover a debt of A$1M ($780,000) in unpaid sponsorship fees from the company and if it is unsuccessful, its annual end-of-year financial report "is set to detail a loss of around" A$2M ($1.6M). It is understood the Lions are "close to announcing a replacement sponsor in the coming weeks" for '18 and beyond. Last year, the team's apparel supplier, BLK, "went into receivership with a year to run" on its contract (COURIER-MAIL, 10/18).
Marketing and Sponsorship
Super League side Hull named development firm Goldthorpe Property Group the club's main sponsor in a "six-figure multi-year partnership" that becomes its second-biggest commercial partnership of the Super League era. The Goldthorpe Property Group has been associated with Hull "over the last few years," sponsoring elements of the club's matchday experience as well as the club's Elite Performance Centre training ground (Hull DAILY MAIL, 10/17).
Ryder Cup Europe and Baron Philippe de Rothschild named Mouton Cadet as the official wine of the 2018 Ryder Cup, which will be played on the Albatros Course of Le Golf National, Paris from Sept. 28-30 (Baron Philippe de Rothschild).
The 2018 World Para Swimming European Championships named Allianz its title sponsor. The event will take place at the National Aquatic Centre on the National Sports Campus in Dublin from Aug. 13-19. Allianz partnered with Paralympics Ireland in '10 (IPC).