Olympic Council Of Asia Signs Marketing Deal With Jakarta, Palembang 2018
A marketing rights deal has been officially signed by the Olympic Council of Asia and Jakarta and Palembang 2018 as organizers "penned sponsorship agreements with three companies for the next edition of the Asian Games," according to Liam Morgan of INSIDE THE GAMES. The agreement will see the continental body pay the organizing committee $40M "in order to assume full control of sponsorship and marketing rights." It will be able to "keep all profits" generated from these programs -- including any excess over the $40M. A separate $3M fee must be paid by organizers to OCA marketing partner Dentsu "in order to cover extras such as legal costs and measures to avoid ambush marketing." The OCA also announced Ssangyong as a sponsor in the IT solutions category, while Swiss watch manufacturer Tissot "signed on in the scoring and timing category." Chinese shoe and sporting goods supplier 361 Degrees will "supply sports uniforms" after agreeing to a deal with the OCA and the organizing committee (INSIDE THE GAMES, 10/16).