All England Club Appoints Keith Prowse As Hospitality Provider For Wimbledon
The All England Lawn Tennis Club appointed Keith Prowse as the official hospitality provider of Wimbledon for a five-year period starting in '19. The announcement marks a step-change in the structure and presentation of corporate hospitality at The Championships. The appointment of an exclusive hospitality provider simplifies and standardizes the route to market with a single official brand offering, controlled by the AELTC and delivered by Keith Prowse. The relationship between the AELTC and Keith Prowse dates back to '82. The shared ambition is to continue to evolve the hospitality service (Wimbledon).