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SBD Global/October 17, 2017/Marketing and Sponsorship

Heineken Boosted Formula 1's Sponsorship Revenue By $16.8M In '16

Dutch brewing company Heineken boosted Formula 1's sponsorship revenue by around $16.8M last year, accounts revealed, according to Christian Sylt for the London TELEGRAPH. After "almost two years of negotiations about sponsoring F1," the brewer "got to the finish line" in '16 when it signe...

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