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SBD Global/October 12, 2017/Media

MatchPint, Sky Research Reveals Live Sports Still Drawing Fans To Pubs

A recent survey conducted by MatchPint and Sky found that 99% of sports fans said that "they would return to the same pub having watched live sport there," according to SKY SPORTS. The figure underlines the value of sport to landlords and "how they can use it to encourage customer loyalty....

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