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Marketing and Sponsorship

Underwriters Laboratories Signs On As Global Partner For Rugby World Cup Sevens '18

USA Rugby named science safety testing and certification company Underwriters Laboratories one of its premier partners and a global partner of Rugby World Cup Sevens 2018. Under the agreement arranged by USA Rugby's commercial arm, Rugby Int'l Marketing, UL becomes an official sponsor of the USA Eagles and will be represented on the back of the men's and women's national team kits. UL will also have a presence on the back of the kits worn by the men's and women's Sevens and Fifteens squads during a multitude of worldwide matches and events, including the HSBC Sevens Series. UL will also be provided IP rights, hospitality at USA Rugby events, exclusive content and branding, player access and media inventory. As a global partner of the RWC Sevens 2018, UL will receive IP rights, hospitality during the tournament, exclusive content and branding, player access and media inventory (USA Rugby).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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