Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup: Serie A Side AS Roma Names Kimbo Its Official Coffee Partner

AS Roma named Kimbo its official coffee partner in a three-year partnership that runs until '20. Kimbo will have a presence at AS Roma home matches and across the club’s media activities, and will be the only coffee brand players and staff consume at the Stadio Olimpico and club training ground in Trigoria (AS Roma).

Inter Milan
named Italian outdoor sports technology brand Nilox its electric mobility partner for the '17-18 season. Nilox will be represented in LED lights pitchside and on the big screens at the Stadio San Siro. It will also have an online presence on the club’s official site, along with other activities (Inter Milan).

The Fiji Rugby Union announced a sponsorship agreement with Fiji Airways in which the airline becomes the major naming and branding rights partner for the FRU's senior teams (FIJI VILLAGE, 10/11).

Audi Qatar named footballer Xavi Hernández its newest brand ambassador for '17-18. He will represent Audi Qatar as an honorary spokesperson and "serve as an opinion leader in the local community" (GULF TIMES, 10/10).

The French Football Federation announced a partnership with French sporting goods retailer Intersport through ’21. The brand becomes an official provider for the men’s, women’s and youth national teams as well as French amateur football. Intersport’s logo will also be featured at Ligue 1 and Ligue 2 matches (FFF).

Barcelona and Maybank announced a partnership for the bank to become the official Barcelona bank in Malaysia and Singapore until '20 (Barcelona). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/12/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/12/Marketing-and-Sponsorship/Notes.aspx

CLOSE