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Volume 7 No. 50
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Marketplace Roundup: Serie A Side AS Roma Names Kimbo Its Official Coffee Partner

AS Roma named Kimbo its official coffee partner in a three-year partnership that runs until '20. Kimbo will have a presence at AS Roma home matches and across the club’s media activities, and will be the only coffee brand players and staff consume at the Stadio Olimpico and club training ground in Trigoria (AS Roma).

Inter Milan
named Italian outdoor sports technology brand Nilox its electric mobility partner for the '17-18 season. Nilox will be represented in LED lights pitchside and on the big screens at the Stadio San Siro. It will also have an online presence on the club’s official site, along with other activities (Inter Milan).

The Fiji Rugby Union announced a sponsorship agreement with Fiji Airways in which the airline becomes the major naming and branding rights partner for the FRU's senior teams (FIJI VILLAGE, 10/11).

Audi Qatar named footballer Xavi Hernández its newest brand ambassador for '17-18. He will represent Audi Qatar as an honorary spokesperson and "serve as an opinion leader in the local community" (GULF TIMES, 10/10).

The French Football Federation announced a partnership with French sporting goods retailer Intersport through ’21. The brand becomes an official provider for the men’s, women’s and youth national teams as well as French amateur football. Intersport’s logo will also be featured at Ligue 1 and Ligue 2 matches (FFF).

Barcelona and Maybank announced a partnership for the bank to become the official Barcelona bank in Malaysia and Singapore until '20 (Barcelona).