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Marketing and Sponsorship

American Airlines Opens Sports Pop-Up At Canary Wharf For Commuters

American Airlines is "inviting Londoners to try out its transatlantic sports lounge with a pop-up that also teaches them about American football," according to Gurjit Degun of CAMPAIGN LIVE. People will be greeted by flight attendants and "invited to visit the pop-up where they can try out the gourmet drinking and dining, and luxury private booths." They will also have the "chance to win flights by learning and throwing an American football." The activity "builds on the company’s wider campaign to engage the affluent and professional audience" around Canary Wharf with a station takeover. The campaign was created by Hello London, the media partnership between Exterion Media & Transport for London, and creative agency Crispin Porter & Bogusky, as well as media agency MediaCom. The experiential part was handled by Exterion Live, which launched in August (CAMPAIGN LIVE, 10/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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