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Marketing and Sponsorship

Marketplace Roundup: EuroLeague Basketball Partners With Head & Shoulders

EuroLeague Basketball announced shampoo brand Head & Shoulders as sponsor of the EuroLeague and EuroCup (EuroLeague).

Hockey New Zealand announced Sentinel Homes as the naming rights partner of the Hockey World League Final in Auckland in November. The event will feature the world's eight best women's field hockey teams (NEW ZEALAND HERALD, 10/3).

Scottish Premiership side Rangers Soccer Schools announced a partnership with Gameday Arts Academy from India -- a first for the club in the country. The agreement will give youth players from the Bangalore-based academy exclusive access to the club's training center in Scotland (Rangers).

The University of Bolton teamed up with British Basketball League side Manchester Giants for a second season. As the club's main sponsor, the university will be featured on the team kit (BOLTON NEWS, 10/3).

Postal service company Poste Italiane joined the Italian Football Federation (FIGC) as a top sponsor through '18 (FIGC).

The FIFA U17 World Cup India 2017 added energy conglomerate NTPC Ltd. and education technology firm Byju as national supporters (FIFA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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