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Volume 7 No. 47
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Cricket Australia Launches Campaign For Women's Ashes

One month from the start of the Women’s Ashes, a new advertising campaign from Cricket Australia is aiming to bring the Australian team into the hearts and minds of the public like never before. Australia will be attempting to retain the Ashes when it takes on England in the multi-format series. The campaign's TV commercial features a new take on the famous "Ashes to Ashes, Dust to Dust, if Lilee don't get you, Thommo must" refrain. The revised poem is recited by a young Australian and features cricketers Ellyse Perry, Jess Jonassen, Megan Schutt, Alex Blackwell, Alyssa Healy and Rachael Haynes in a call to arms. CA GM, Events & Leagues Anthony Everard said that the campaign aimed to inspire all Australians to throw their support behind the No. 1 ranked team. He said, "We've seen how the public are getting behind sport in Australia, most recently with the amazing crowds who turned out to support the Matildas. ... We want to keep growing that support by connecting more fans to our Australian Women's Cricket team through this new campaign." The campaign was created with Zoo Group Melbourne via strategy from The Lab and production from The Directors Group (CA).