Marketplace Roundup: Southampton, Brickhill Capital Ltd. Agree To Two-Year Deal
League Championship side Leeds United announced a partnership with travel tour operator Thomas Cook Sport. The company will offer tailored experiences for supporters traveling to Elland Road. With a significant number of supporters based in Scandinavia, TCS will be working closely with its sister company Ving throughout the duration of the deal (Leeds United).
Bundesliga side Borussia Dortmund announced an "expanded partnership" with Chinese bike-sharing company Ofo. The club agreed to a regional deal with Ofo in July, but the further agreement will see the company launch newly-designed bikes near the Signal Iduna Park. As part of the deal, Ofo's logo will be featured on stadium billboards throughout the '17-18 Bundesliga season (SOCCEREX, 9/22).
Premiership Rugby appointed agency Promote PR to "help launch a grassroots campaign targeting under-represented groups within the sport." The company won the brief following a three-way pitch, adding to a roster of clients that already includes the Rugby Football Union, the England & Wales Cricket Board, England Athletics and British Rowing (GORKANA, 9/22).
French side Olympique Lyonnais' women's team announced consultancy Sword as a premium partner for the '17-18 season. The company will have its logo on the front of the team's Women's Champions League jersey. Sword has been a technological partner of the Groupama Stadium since July '13 (OL Women).
League Championship side Brentford announced IT services company Reliable Networks as its official club supplier. The London-based firm has been working with the club and Brentford FC Community Sports Trust for almost a decade (Brentford).
German cycling Team Sunweb extended its partnership with ventilation manufacturer Renson for an additional three years (Team Sunweb).