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SBD Global/September 22, 2017/Marketing and Sponsorship

McLaren Formula 1 Execs Say Poor Results Will Not Permanently Harm Brand

It has "not been the best of times" for McLaren-Honda Formula 1, according to Shawn Lim of THE DRUM. However, Exec Dir Zak Brown and CMO John Allert "remained bullish" that the McLaren brand is "round the corner from gaining former sporting glory." Ever since Lewis Hamilton took home the d...

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