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SBD Global/September 22, 2017/Marketing and Sponsorship

Betfred To End British Horse Racing Sponsorship, Close Course Shops

Online betting company Betfred will "in effect" end its commercial relationship with British horse racing next July when its exclusive deal to operate pools betting expires, CEO Fred Done revealed, according to Tom Kerr of RACING POST. Done warned that the sport and his company "have got t...

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