Amazon To Bid For Premier League Rights From '19-20 Season
The Premier League looks as though it "will have a major new player entering the next TV rights auction," which is expected later this year, setting the stage for "another bonanza payday," according to Charles Sale of the London DAILY MAIL. There is "widespread speculation in the industry following positive noises" from Amazon Prime's Seattle HQ that the company will bid for the set of three-year packages from the '19-20 season. Amazon is regarded as the "most likely" of the digital media firms to bid for EPL content ahead of Facebook, Google, Twitter and Netflix. Amazon's purchase of ATP tennis tournaments will give it experience "handling live sports events" on its streaming service platform. With Amazon having the "financial muscle" to buy as many packages as it wants, the Premier League will be rubbing its hands, "anticipating another rise in the value" of its games for which Sky is already paying £11M ($15M) a match (DAILY MAIL, 9/19).