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Volume 10 No. 25

Media

The Premier League looks as though it "will have a major new player entering the next TV rights auction," which is expected later this year, setting the stage for "another bonanza payday," according to Charles Sale of the London DAILY MAIL. There is "widespread speculation in the industry following positive noises" from Amazon Prime's Seattle HQ that the company will bid for the set of three-year packages from the '19-20 season. Amazon is regarded as the "most likely" of the digital media firms to bid for EPL content ahead of Facebook, Google, Twitter and Netflix. Amazon's purchase of ATP tennis tournaments will give it experience "handling live sports events" on its streaming service platform. With Amazon having the "financial muscle" to buy as many packages as it wants, the Premier League will be rubbing its hands, "anticipating another rise in the value" of its games for which Sky is already paying £11M ($15M) a match (DAILY MAIL, 9/19).

A newspaper advert featuring boxer Floyd Mayweather Jr. that encouraged readers to "always bet on black" has been banned, according to the BBC. The U.K. Advertising Standards Authority ruled the Paddy Power ad was "likely to cause serious offence on the grounds of race." The bookmaker has been "warned not to make a similar mistake in the future." Paddy Power said that it did not believe the advertisement was "derogatory, distasteful or offensive." The phrase used in the advert, which appeared in the London Evening Standard and Metro newspapers in August, is a line from the Wesley Snipes film "Passenger 57." It was used ahead of Mayweather's "controversial fight" against Conor McGregor. Paddy Power said that Mayweather had found the line "funny, rather than offensive or derogatory." It also pointed out that the phrase "always bet on black" had been embroidered on the underwear Mayweather wore at the official weigh-in for his fight. The ASA also banned a TV advert featuring ex-Formula 1 driver David Coulthard for "encouraging dangerous driving." The extended ad for a new "safe driving" app from car insurance firm Aviva prompted 58 complaints to the ASA. In the ad, Coulthard, wearing a false beard, plays the part of a cab driver who "performs high-speed stunts on public roads with shocked passengers in the back" (BBC, 9/20).