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Volume 10 No. 24
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Leeds United Strikes Deal For Sleeve Sponsor For EFL Cup Matches

League Championship side Leeds United secured its first sleeve sponsor for cup matches, according to Nick Hill of BDAILY. The new partnership with Leeds-based Southerns, a specialist in office and workspace interiors, marks the club's first official cup shirt sleeve sponsorship. This season, clubs in the English Football League "have the opportunity to secure sponsorship for one shirt sleeve badge" in each round of the EFL Cup and the FA Cup for the season ahead. The new commercial partnership will also see Southerns benefit from a platinum level LED advertising package on the new LED perimeter advertising boards at Elland Road. In addition, the Southerns brand will be displayed "on the rear of the North Stand" overlooking the M621 motorway (BDAILY, 9/20).