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SBD Global/September 18, 2017/Marketing and Sponsorship

Indian Cricket Captain Virat Kohli Ends Six-Year Association With Pepsi

PepsiCo and Indian cricket captain Virat Kohli "have parted ways, ending a six-year endorsement association amid concerns" expressed by Kohli about promoting products that "go against his ideals of fitness just for money," according to Ratna Bhushan of the ECONOMIC TIMES. With this, P...

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