Marketplace Roundup: Serie A Side Napoli Renews Deal With Opel
Serie A side Napoli agreed to continue its partnership with German automobile manufacturer Opel for the '17-18 season. The initial sponsorship agreement was signed one year ago. The car manufacturer is also "launching an initiative to promote the partnership, offering subscribers discounts to ongoing campaigns, and for specific car ranges" (SOCCEREX, 9/13).
Betfair extended its sponsorship of Haydock's Betfair Chase and Sandown's Tingle Creek, the Jockey Club announced. The firm, which has sponsored the Haydock feature since '05 and the Tingle Creek since '15, will now sponsor both Grade 1 contests through the '19 renewals (RACING POST, 9/13).
NHL Washington Capitals player Alex Ovechkin, an endorser for restaurant chain Papa John's in the U.S. since '15, will now be "pushing the pizza brand in his native Russia." Ovechkin will appear in TV and digital campaigns on Russian TV and websites. There are "around 120 Papa John's restaurants in Russia," where the brand first appeared in '03 (Terry Lefton, Editor-at-Large).