World Surf League Extends Global Partnership With Jeep
The World Surf League and Jeep announced a long-term renewal and expansion of their global partnership. Jeep will remain the WSL's exclusive global automotive partner and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men's and women's Championship Tour. The partnership dates back to May '15, when Jeep became the first exclusive automotive partner of the WSL. The renewal will run through '20, when surfing will make its debut on the world stage at the Tokyo Olympics. Jeep will continue to sponsor the Jeep Leaderboard and the Jeep Leader Jersey. A new Jeep Leader Jersey and new branding across digital and broadcast Jeep Leader graphics, as well as a locker room design for Jeep frontrunners, were unveiled at the Hurley Pro and Swatch Pro at Trestles, Calif. Jeep will sponsor six WSL Qualifying Series events in key markets around the world (WSL).