Barcelona and Head & Shoulders announced a partnership deal in China that will see H&S' Super Fresh Male Line become the club’s official shampoo in China. The shampoo brand created the "H&S-Barça Locker Room," a tour of Beijing's Workers' Stadium, at the announcement of the agreement (Barcelona).
WWE announced Anheuser Busch, Mission Hills China, Cooper Tires and Gym Max will sponsor the first live WWE event at the Shenzhen Bay Sports Center Arena on Sunday. WWE Live China marks WWE's return to China following last year's show at the Mercedes-Benz Arena in Shanghai (WWE).
Premier League side West Ham United announced an agreement with Hantec Markets as the club's official Forex partner. The company signed a three-year partnership and will take ownership of the club's fantasy football content (West Ham United).
Cricket South Africa extended its deal with financial services company Momentum for the next five years. Momentum will remain the title sponsor of all one-day cricket in South Africa, as well as the naming sponsor of the national women's team. The new agreement also incorporates school-level developmental initiatives (Cricket SA).
