Premiership Rugby side Bath announced Land Rover UK as the club's official vehicle. Land Rover is also the official vehicle of Premiership Rugby, principal partner of Pro14 side Cardiff Blues, official vehicle partner of Pro14 club Glasgow Warriors, main club partner of Premiership Rugby side Wasps and title sponsor of U.K. grassroots rugby program the Land Rover Premiership Rugby Cup (THE DRUM, 9/9).
Inter Milan announced Konami Digital Entertainment as its global football video game partner. The agreement will see Konami continue to recreate the first team squad within its Pro Evolution Soccer 2018 title. Konami will also have a presence at Inter's ground (Inter Milan).
Qatari football side Al-Arabi named int'l sportswear brand Burrda Sport its official kit partner. The company will provide the club with a "specially designed and customised collection of match kits," training and travelwear (GULF TIMES, 9/10).
The French Athletics Federation (FFA) and sweets maker Ferrero France announced a partnership. The two will work together to help children discover the pleasures of participating in sports through the Kinder + Sport program. The two will also help athletic clubs in France finance programs that will improve access to athletics for children (FFA).
