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Marketing and Sponsorship

Betway Defends Gambling Sponsorships In Premier League Amid Criticism

Betway defended the gambling industry’s ability to sponsor Premier league football shirts "in the wake" of the Labour Party’s proposals to ban gambling firms sponsoring football shirts, according to Joe Streeter of SBC NEWS. Since Feb. '15, Betway has been the official shirt sponsor of West Ham United. Betway Group Marketing & Operations Dir Anthony Werkman said, "The Premier League is the most-watched professional sport league in the world. For a global brand like Betway, it offers unrivaled exposure. Given the intrinsic relationship and audience overlap between betting and football, shirt sponsorship is a natural, obvious and valuable advertising placement for bookmakers." Detailing how Betway safeguards against underage gambling, Werkman added, “Betway has invested heavily in technology to prevent underage gambling." Execs from the gambling industry will discuss social responsibility at the Betting on Sports conference in London from Wednesday-Friday (SBC NEWS, 9/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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