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Volume 6 No. 235

Media

Racing Victoria will not intervene to "stop corporate bookmakers from advertising betting on other sports on its racing.com channel," according to Patrick Bartley of THE AGE. Eyebrows "have been raised" in recent weeks with corporate bookmakers, such as CrownBet, advertising Australian Football League markets on the racing-owned broadcaster. Betting on other sports "competes with racing for the punting dollar." Racing Victoria confirmed that "it did not receive any wagering revenue from betting on other sports by corporate bookmakers." It "only receives a share" of betting on these sports done via the TAB. A Racing Victoria spokesperson said, "We're advised by racing.com that, in line with the expansion of racing.com to South Australian racing, each wagering advertiser has paid for a small number of additional advertising sports in which they are permitted to promote markets of their choice" (THE AGE, 8/23).

RTÉ Sport secured exclusive free-to-air broadcast rights to the Republic of Ireland's Euro 2020 and 2022 World Cup qualifiers. In a separate agreement, RTÉ Sport secured the exclusive free-to-air broadcast rights in the Republic of Ireland for the finals of Euro 2020, which will feature four matches in Dublin. Euro 2020 will take place in 13 cities across Europe including Dublin, where the Aviva Stadium will host three group matches and a round of 16 match. RTÉ already holds rights to the European qualifiers and finals of the 2018 World Cup in Russia and the broadcast rights to the 2022 World Cup in Qatar (RTÉ).

UFC and Fox Sports Australia announced an extension to their broadcast agreement. Fox Sports Australia will continue to deliver live UFC events to Foxtel subscribers in addition to magazine programming and archived events. Fans can also get access with Foxtel Now. Foxtel's Main Event channel will continue to show live and encore UFC PPV events and live UFC content for subscribing Foxtel and Fox Sports venues (UFC). 

The Women's Rugby World Cup semifinal match between France and England was broadcast on France 2 and set a record for women's rugby. The match drew an average audience of 3 million viewers, translating to a 15% market share. The match, which England won 20-3, drew a peak audience of 3.4 million viewers (L'ÉQUIPE, 8/23).

The English Football League unveiled MCOT Public Company Ltd. as its official Thai broadcast partner for the '17-18 season. MCOT is Thailand's leading media organization and has been granted the license to broadcast live EFL and EFL Cup fixtures. Matches will be broadcast live on two territorial channels: 9 MCOT HD and MCOT Family (EFL).

Rugby's "woes in Australia have been further emphasised by poor TV ratings" for last weekend's Bledisloe Cup test. The All Blacks' win over the Wallabies in Sydney was watched by "just" 371,000 metro free-to-air viewers "across the Tasman." Adding in the pay-TV audience, the number was "still a disappointing" 600,000 (STUFF, 8/23).

Brazilian media company Globosat acquired the broadcast rights to Euro 2020. The tournament will be available through the organization's linear channels, "free-to-air Globo and specialist pay-TV network SporTV, as well as its digital platform globoesporte.com" (SOCCEREX, 8/23).

Facebook Live "acquired the Indian digital streaming rights from the Asian Football Confederation" for the remaining fixtures of the AFC Cup. JSW Bengaluru's home game against North Korean side 4.25 SC on Wednesday was "the first match to be part of the agreement." The tournament will run until November (INSIDE WORLD FOOTBALL, 8/23).

AMC Networks extended its rights agreement with the Kontinental Hockey League. As a result, viewers in Slovakia will reportedly be "offered continued coverage of the league" on channels Sport1 and Sport2 (BROADBAND TV NEWS, 8/23).