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SBD Global/August 23, 2017/Media

MLB-Produced Baseball Series Draws Large TV, Digital Audience In China

"Boyhood," the first baseball-themed TV series in China, reached a large Chinese audience across TV and digital platforms. The series, which was produced in cooperation with Major League Baseball, generated more than 5 billion video views and 3.1 billion social media impressions on Weibo, ...

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