"Boyhood," the first baseball-themed TV series in China, reached a large Chinese audience across TV and digital platforms. The series, which was produced in cooperation with Major League Baseball, generated more than 5 billion video views and 3.1 billion social media impressions on Weibo, and won its time period on TV during China's primetime (7:30pm-9:30pm). The series aired on Hunan Satellite TV, China's top satellite TV station, and was available on digital platforms Tencent Video and iQiyi Video. "Boyhood" ranked as the No. 1 topic on Weibo during July, the first time that has occurred for a baseball topic in China. MLB Int'l has opened three MLB development centers in China -- in Wuxi, Changzhou and Nanjing (MLB).
Europa League games "will continue to be shown on free-to-air TV in Austria." Commercial broadcaster Puls 4 obtained the TV rights from UEFA for the '18-19, '19-20 and '20-21 seasons. Financial details were not disclosed. The channel, part of media group ProSiebenSat.1, has shown the Europa League since '15 (BROADBAND TV NEWS, 8/22).
Sport1 announced a partnership with gaming league ESL to bring esports events to German TV. The partnership will feature a broadcast of ESL One Hamburg on free-TV across Germany. The event is a "Dota 2 major tournament" with a $1M prize pool, which begins on Oct. 28. The deal also means Sport1 "will broadcast other ESL events." These include the finals of the ESL Summer Championship and ESL Winter Championship (ESPORTS OBSERVER, 8/21).